Organize your process and boost your productivity

Streamline game development with's productivity tools and AI assistance. Boost your team's efficiency and create high-quality game concepts from ideation to launch.
Create Game Concept Documents powered by AI
Easily develop high-quality game concept documents with the help of Our AI assistant will suggest and generate content for each of your game elements. Need to elaborate on the game plot? Or add a new character or game mechanics? Ludo is there for you every step.
Create Game Concept Documents powered by AI
Share, Collaborate and Export
Share your game concept with your team members and collaborate on it in real-time. When your work is ready, create a professional looking PDF to send to your stakeholders.
Share, Collaborate and Export
Personalized Recommendations
Based on your interests, will automatically suggest game ideas and research concepts tailored just for you. Receive a personalized weekly digest in your email with the latest market trends, games that you should have a look at based on your interests, and new game ideas.
Personalized Recommendations


  • Getting Started with Game Concept

    The Game Concept tool in offers multiple ways to begin crafting your game idea. Here are the most common approaches:

    1. Starting from a Generated Idea:
      • Use Ludo's Game Ideator or the Step-by-Step Ideation in the homepage to generate game concepts.
      • When you find an idea you like, click the "Develop This Idea" button.
      • This automatically creates a new Game Concept document pre-filled with the generated idea's details.
    2. Importing a Concept on the Homepage:
      • On the homepage, look for the "Import Your Game Concept" option.
      • Click to open the import dialog.
      • Set your preferences: Platform (e.g., Mobile), Style, and Perspective.
      • Enter a title and description for your game concept.
      • Optionally, drag and drop or browse to add images.
      • Click the "Import" button to create your new Game Concept document.
    3. Starting from Scratch:
      • Click the purple plus sign (+) on the top menu bar to start a new blank document.
      • Give your concept a title and write a brief description.
      • Use the options at the top to specify your game's style, perspective, genre, and platform. These choices help tailor AI suggestions and refine your concept's focus.
      • Add an icon and header image by clicking the placeholders at the top.

    Whichever method you choose, once your Game Concept document is created:

    • Use the "Add Section" button (the blinking plus sign) to build out your concept. You can write sections yourself or leverage AI suggestions for inspiration.

    Remember, your Game Concept is a living document. You can always return to it later to make changes or additions as your idea evolves. Whether you're starting from a Ludo-generated idea, importing a concept, or beginning from scratch, the Game Concept tool provides a flexible environment to develop and refine your game vision.

  • Default Content in Game Concept from Generated Idea

    When you use the "Develop This Idea" button on a Ludo-generated game concept, your new Game Design Document (GDD) comes pre-populated with several key elements:

    1. Title and Description: The game's title and a brief description are automatically filled in based on the generated idea.
    2. Visual Elements:
      • An icon representing the game concept is added.
      • A header image that captures the essence of the game idea is included.
    3. Game Parameters:
      • Platform, Style, Perspective, and Genre based on the generated idea
    4. Ludo Score: An initial market viability score for the concept, including:
      • Chart Dominance
      • Trend Potential
      • Newcomer Impact
      • Creative Edge
    5. Similar Games: A selection of existing games that share similarities with your concept, providing context and inspiration.
    6. Image Gallery: The conceptual art image that was generated with the initial game idea.
    7. Trending Games: A list of currently popular games that are relevant to your concept's genre or theme.

    This pre-populated content serves as a starting point for your game design document. From here, you can use Ludo's AI-assisted tools to expand on these elements, add new sections, and refine your game concept further. Remember, you can edit, remove, or add to any of these default elements to better align with your vision for the game.

    You can also specify or modify game parameters like platform, style, perspective, and genre at any time to help tailor AI suggestions and refine your concept's focus.

  • Adding Content to Your Game Concept

    Expanding your game concept is a creative process made easier with AI assistance. Here's how to add depth to your idea:

    1. Click the "Add Section" button (purple plus sign) within your document.
    2. Choose a section type from the right sidebar. Options include Mechanics, Theme, Characters, and more.
    3. For AI-generated content, you have two main options:
      • "Suggestions": This generates ideas based on your existing content.
      • "Generate New": This allows you to provide specific prompts for the AI to work with.
    4. If you need a custom section not provided in the standard options, scroll down to "Custom Text" and create your own.
    5. For each section, you can use the "Ask Ludo" feature to get more specific AI assistance or refinement.

    Don't be afraid to experiment with different sections and ideas. The goal is to create a comprehensive vision of your game.

  • Using the Ask Ludo AI Assistance

    The "Ask Ludo" feature is your AI assistant throughout the game concept creation process. Here's how to make the most of it:

    1. For overall concept feedback, use the "Ask Ludo" button at the top of your document. This is great for high-level suggestions or to brainstorm new ideas.
    2. Within specific sections, you'll find an "Ask Ludo" button that provides targeted assistance for that particular element of your game.
    3. When using "Ask Ludo", provide clear and specific prompts. For example, "How can I make my main character more compelling?" or "Suggest some unique gameplay mechanics for a puzzle platformer."
    4. Remember, Ludo's suggestions are starting points. Feel free to edit, combine, or completely change the AI's ideas to fit your vision.
    5. If you're stuck, ask Ludo for examples from existing games or for ways to subvert common tropes in your chosen genre.

    The key to effectively using "Ask Ludo" is to view it as a collaborative tool, not a replacement for your creativity.

  • Adding Visual Elements

    Visual elements can bring your game concept to life. Here's how to incorporate them:

    1. Add an "Image Gallery" section to your document.
    2. You have several options for adding images:
      • "Suggest Art": Generates concept art based on your document's content.
      • "Suggest Gameplay": Creates gameplay images based on your described mechanics and theme.
      • "Image Generator": Use text prompts to generate custom images.
      • Search Tool: Find and use existing game images as references.
      • Favorites: Use images you've previously saved.
      • Upload: Add your own custom images from your computer.
    3. For game elements like characters or items, you can generate specific images. In the relevant section, look for an option to generate or add an image for that element.
    4. To edit a generated image, click on the image and then click the "Edit" button. This allows you to refine the image further.

    Visual elements are powerful tools for conveying your game's atmosphere and style, so take time to curate them carefully.


  • Incorporating Reference Games

    Adding existing games as references can help contextualize your concept. Here's how:

    1. Add a "Games" section to your document using the "Add Section" button.
    2. You have several methods to add reference games:
      • "Suggestions": Let the AI recommend similar games based on your concept.
      • Favorites: Choose from games you've previously saved.
      • Top Charts: Find currently popular games across various platforms. You can choose from different game stores like Steam, Apple App Store, Google Play Store, and more.
      • Trends: Discover games that are currently trending or rising in popularity. You can filter by store, location, and genre.
      • Search: Use keywords to find games across Ludo's entire database. You can provide keywords or search phrases and use filters to narrow down the results.
      • Manual Entry: If you know the game title, simply type it in.
    3. For each reference game, consider adding a note about why it's relevant to your concept.
    4. Use these references to illustrate specific mechanics, art styles, or thematic elements you're aiming for.

    Remember, reference games are tools to communicate your vision and inspiration, not limitations on your creativity.

  • Understanding and Using the Ludo Score

    The Ludo Score is a unique feature that evaluates your concept's market potential:

    1. The score ranges from 0-100, taking into account multiple market factors.
    2. To get or update your score, click "Calculate Ludo Score" in your document.
    3. The score is broken down into several metrics:
      • Chart Dominance: How similar games are performing in the charts.
      • Trend Potential: The likelihood of your game becoming a rising star.
      • Newcomer Impact: How your game might compete with recent releases.
      • Creative Edge: The uniqueness and novelty of your concept.
    4. Each metric comes with a list of supporting games. These lists represent:
      • Chart Dominance: Currently top-performing titles similar to your concept.
      • Trend Potential: Similar games that are currently trending or rapidly gaining popularity.
      • Newcomer Impact: Recent releases that share characteristics with your game idea.
      • Creative Edge: Games similar to your concept regardless of market performance.
    5. Study these supporting games to understand your potential market position and competition.
    6. Use the score as a guide to refine your concept, not as a definitive measure of success.
    7. If your score is low in certain areas, consider how you might adapt your concept to improve those aspects without compromising your core vision.

    Remember, a great game can succeed regardless of its initial Ludo Score, but the score can provide valuable insights for refinement.

  • Refining Your Game Concept

    Game development is an iterative process, and your concept should evolve over time:

    1. Return to your saved document whenever you have new ideas or insights.
    2. Regularly use "Ask Ludo" for suggestions on areas that might need improvement.
    3. Review each section critically, ensuring it's clear, focused, and aligned with your overall vision.
    4. Consider exporting your concept and sharing it with trusted peers for external feedback.
    5. Experiment with changes to see how they affect your Ludo Score and overall concept coherence.
    6. Don't be afraid to remove or dramatically alter sections if they're not serving your vision.
    7. Keep an eye on market trends using the Trends tool, but balance trend-following with maintaining your unique creative voice.

    Remember, refining your concept is about enhancing your core idea, not completely changing it with every iteration.

  • Exporting and Sharing

    Once you're satisfied with your game concept, you may want to share it:

    1. Click the "Share" button at the top right of your document.
    2. Choose to export as a PDF file. This creates a professionally formatted document of your entire concept.
    3. If you're a Studio subscriber, you have the option to share directly to Slack. To use this feature:
      • Ensure your Slack integration is set up correctly in your account settings.
      • Select the Slack option when sharing.
      • Choose the appropriate Slack channel or direct message to send your concept to.
    4. Use your exported concept to:
      • Distribute to team members or stakeholders
      • Import into other game development tools
      • Present your idea to potential publishers or investors

    Remember, your game concept document is a living blueprint. Even after exporting, continue to refine and update it as your game development progresses.


  • Troubleshooting

    Here are some common problems and their solutions:

    1. AI suggestions aren't relevant:
      • Use the "Generate New" option instead of "Suggestions" for more control over the output.
      • Remember that AI suggestions are starting points. Feel free to edit or combine ideas.
    2. Ludo Score isn't updating:
      • Ensure you've clicked "Calculate Ludo Score" after making changes to your concept.
      • Add more details to your concept. A more comprehensive document often results in a more accurate score.
    3. Don't like the images generated for game elements:
      • Try generating images with your own prompts instead of getting suggestions.
      • You can do this by clicking on the Image Generator button next to suggestions, when you click on the image.
      • You can also edit the generated image by clicking on the Edit button when you click on the image.
    4. Can't find a specific section type:
      • Scroll through all options in the "Add Section" sidebar.
      • If the section you need isn't available, use the "Custom Text" option to create it.
    5. Document seems cluttered or unfocused:
      • Use the "Ask Ludo" feature for suggestions on streamlining your concept.
      • Review each section critically, removing or condensing as necessary.
    6. Can't export or share the document:
      • Ensure you're clicking the "Share" button at the top right of your document.
      • If sharing to Slack isn't working, verify that you have a Studio subscription and that your Slack integration is set up correctly.

    If you encounter persistent issues not covered here, don't hesitate to contact's support team for assistance, or join our Discord server: