Brainstorming Focus – stage 1 Preparation is everything – laying the foundations for a great brainstorm


This is the first in Ludo’s guide to great brainstorms. With Ludo, you can let your creative juices flow and come up with great ideas. Plus with our new collaborative features, you can work easily with your teams. While using the Ludo creative platform you might also want to run a virtual brainstorm – here are a few tips from our creative experts…enjoy!

Step 1: Create the best environment

When you start brainstorming an idea you need to first make sure you are situated in the right environment in order to generate the best possible outcomes. Picture this: You are stuck for an idea, in a small dark room with no direction and no way of moving forward with a concept. How can you help move that process along? It’s hard, right?

Picking an environment to brainstorm could be the difference between a revolutionary game vs. an idea that is outdated, overplayed, and basic:

Being able to generate an innovative fresh idea can be blocked by something as simple as your own four walls. If you are in the wrong environment, how can you develop and create an inspirational idea full of light, joy, and excitement? So before you even begin, make sure that you are in a place where you can think freely, feel enlightened, and have all the resources you need right to hand. In today’s remote working environment you may want to go somewhere new, rather than sticking to the usual place where you hold your Zoom, Teams or Skype calls or maybe even brighten up your background with something fun and different. The main question is have you set the scene correctly?

Step 2: Choose the right time for everyone

The time that you choose to have brainstorming sessions is very important; the energy that your team has at that moment in time is crucial to a successful session.

Friday afternoon is a prime example of when you shouldn’t set a brainstorming session, all team members involved could be more excited by what they are planning for the weekend or for that evening.

The time you pick is crucial – you want your team to be well-nourished, well-hydrated, and totally up for the task. Consider time zones as well if you are working with teams across different geos.

Step 3: Assign roles in the team

When it comes to being comfortable, everyone needs to know what their role is in the exercise: Within a brainstorming session, it is a good idea to plan out and set roles. This brings many benefits: you can balance personalities, for example, there may be a risk of your more extroverted team members dominating the group and preventing others from contributing and speaking up. If everyone has a role within the group they are more motivated and enthusiastic about putting their findings and opinions forward in a safe and comfortable environment. Therefore, when you brief people, tell them who will be writing down the ideas and who will be leading on which topics. This is especially useful if you need them to do some research in advance.

Step 4: Plan your reward

Injecting a bit of competition into the task can make the session fun and engaging. A lot of people resent brainstorms because they see their ideas taken and no recognition given. Think of a simple prize or reward for the best idea and make it democratic – call a vote at the end of the session. It doesn’t have to be expensive – it can be as basic as a star chart or something as literal as a small amount of money!

Step 5: Communicate the brief and the rules

The brief is super important. As long as people know the point of the brainstorm, what they need to prepare in advance and what the reward will be, they will arrive motivated and keen to contribute.

You will have heard the saying no idea is a bad idea – well we all know that’s a bit of a misconception – but the intention behind the saying is not: Some very odd, and off the wall ideas have been known to fly – so maybe let everyone know that even if they think an idea is terrible, suggest it anyway, it might be discounted but the more ideas that end up on the table, the better.

When you call a brainstorm make sure everyone knows their roles and the rules of the road. Be very clear with what you expect and what the goals of the brainstorm are. If you are working with remote teams suggest to them that they look at their environments and ensure they are ready and comfortable.

Step 6: Inspiration

Finding and getting a stimulus can be very difficult, but once you do, it is a goldmine of inspiration. That kind of inspiration can come from anyone, anywhere. That may be from your team, your surroundings or with Ludo! Ludo is there to set off a firework of inspiration, which takes a mediocre idea to the next level. Ludo can show you millions of images and top trends in the games industry, and this can help you produce the next hit game.

Our next blog will take you through running the best brainstorm and how to dig down to the kernels of a great idea! See you soon!

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